Pragmatic, achievable, inventive.

“No plan survives contact with the enemy.”
– Helmuth von Moltke (paraphrased)

Field Marshal Helmuth Karl Bernhard Graf von Moltke, Chief of Staff of the Prussian General Staff

Von Moltke actually said “No plan of operations extends with any certainty beyond the first contact with the main hostile force.” That does not translate well into medical marketing, but the sense of it does.

You can plan carefully, but ultimately you need to adapt. This is why Eastmond Medicomm does not spend hours of client time producing ‘perfect’ medical communcation and publications plans with beautiful Gantt charts and pages of wishful thinking. We produce plans inspiring plans that are also pragmatic, and are delivered in a manner that understands that everything changes all the time.

Planning made simple by delivering in Excel. Adaptable per von Moltke.
This strategic brand delivery for pharma recruitment campaign used a ‘two sides of the same candidate’ approach. In collaboration with Element Communications.
This brand workshop for a GP practice imagined Colin Firth driving an Aston Martin with a penguin on the passenger seat.